Eclipse POS can assist you in the difficult task of marketing and promoting your business.
This task is accomplished by using the database of your customers. This database not only contains names and addresses, it also contains purchasing history for each address.

This information may be easily sorted, searched and filtered by using Eclipse POS. Once you sort your records for people you wish to market to, you have the option of e-mailing them directly from Eclipse, or exporting the data for use by a labeling program if you wish to contact them by regular mail.

There are three built-in search functions for the customer database:

• New customers - Tell your newest customers how much you appreciate them. Whether in the form of a coupon or special offer, or just a simple thank you, your customers will appreciate the personal touch.
• Best customers - Find your best customers, whether by total dollar purchases, number of purchases, or both. A thank you from the manager or owner in the form of gift certificates or special offers will reinforce how important they are to you.
• Lost customers - Locate those customer who were once very loyal, but for some reason have not been back for a while. You set the search parameters, how long since they have ordered, as well as how often did they order or how much did they purchase. Then you decide what to do to win them back. Eclipse POS can’t bring them back to you, but it can tell you who they are.